A few years ago, I noticed that Keebler had copied the girl
scout cookie recipes, and I was a little shocked, because okay, those are
supposed to be girl scout cookies. Today
I noticed that the Walgreen's "Nice" brand has also copied them. So I guess that is that, you know, because
recipes I think are considered public domain and do not have copyrights. I do think that is a good policy and yet wow
I thought maybe people would go ahead and let the girl scouts have something
special and seasonal. And another thing
that bothers me everyone is the fact that probably I will eventually break down
and buy some of those caramel delights I mean of course I will and the peanut
butter patties and yeah ok the thin mints, and they know I will, you know all
those ad wizards and marketers and food sharks, they know that I will not be
able to stay loyal to the girl scouts.
And it is true that the girl scout cookie industry became such big
business that it is hard to see it as just little kids selling cookies anymore,
which might be part of it too, and maybe this final acquisition, I mean
copying, of the girl scouts is some kind of representative decision and
conclusion that the girl scout cookie business can't honestly be called a
fundraiser anymore and is part of a gillion dollar food industry. But I am kind of sad to see it happen, and I
am also sad to see pretty much all those other Keebler brands and any other well
marketed food brand to now have a store brand competitor product next to it for
cheaper. So basically the stores with
the power to decide shelf space get to squeeze out the brands that first
developed the food products. But maybe
this, too, is a representative decision and conclusion that those days of power
are over for those brands, and now people have other ways to decide what to
eat. This also could be related to another market trend of rejecting all those
brands with preservatives and making room for the organic foods and hippie
market. That was crazy of me to say
hippie wasn't it, especially when all those people might have saved the day for
everyone with food allergies. Anyway, I
am rambling a little bit, and maybe some other people have cracked the code on
all of this, and I can see how I haven't really made a single clever joke like
I would have hoped to do in a post like this.
But maybe that is because it really isn't funny to me, and my brand
loyalty actually goes far enough to care about the people behind the brands,
who I think might not be getting the merit badges they deserve.
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