ok everyone i have an idea for facebook which is what if there was an announcement feature where people could post to most of their friends without depending on likes for more people to see some posts. This would help I think maintain some true friend factors instead of making the mix with media and ads turn all social communication into market driven systems that reward certain content instead of any or all actual things people want to share. It wouldn't have to be all of it, like old facebook, but it could be a feature rolled out as a schedule of days or a random lottery stock or a set amount based on friends or followers, or a ratio according to posts. That is an idea that I think could help restore some of facebook's old appeal that has been lost. It is definitely a challenge, especially with some facebookers using it for very competitive purposes, but there probably is a way to help most everyone benefit from it somehow and preserve the relationships that have actually lost a lot of the "organic" nature even when the posts aren't ads that can go to people's friends more easily than their own posts. I say this as someone who has run ads and I think obviously facebook is good for commerce. But there is a way that people are helping themselves to people's social lives not just without any compensation offered but at the expense of people not even having full access to their own friends when they want to communicate in the way that was set up when most people started using facebook and then depending on it almost as a utility. I think it could still work on the basis of consideration and not necessarily profit contracts.
One more thought is that if the sharing based on likes can be based on formulas and algorithms then it would not be that different to distribute "coupons" or "announcement quotas" enabling "all access friend shares" based on some other combination of factors that reasonable people would be likely to accept if it really corresponded to their facebook habits.
